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Abstract
The strategy is a long term plan which defines the roadmap of an organization. It also defines the overall mission, vision, and direction of the progress of the firm. Each component of the network in an organization needs to be entirely understood and managed for creating a potential impact on the strength of a brand. He further added that "An effective brand ecosystem has the potential to not only differentiate a product/service experience in a meaningful way for the customer but also to create strong brand equity for the producer". Today, brands play an important role that enhances the chances of growth in the firms and improves the living standards of the consumers.