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Abstract
Ever since its Independence from the British, Indians have had to juggle between the conflicting ideas adopted from the West and its own traditional customs and beliefs. The ability to juggle between these different ideologies has not been an easy task for Indians, more so for its women. This confusion is most evident in literature and cinema. Through this paper, I have attempted to study the effect of the chick-flick genre of cinema and literature on the audiences, in terms of relating to the movie characters. While movies like Gippi, Student of the Year and Aisha seem to have been hits at the box office, the effect that they have had on audiences isn’t the same as their Hollywood counterparts, which is evident from the success of such films economically and based on the audience reception of these movies. Clueless, Mean Girls, and the recent Netflix hit, Sierra Burgess Is a Loser, are examples of such well-received Hollywood movies.