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Abstract
The entire business world is depending on the positive behaviour of the active customers. In the dynamic environment the students are interested to purchase their needy through the online shopping due to the offers, discounts, and other benefits offered by the companies. The study focuses on the understanding of the student’s behaviour towards online shopping because they are the future India. If the online marketers understands the expectation of their customers they can be stand in the market. The strategy of the seller should be changed and it will convert the potential buyers into actual buyers. In this article an attempt is made to find out the factors influences to go for online shopping and also analyses that the demographical factors of the customers affects their buying behaviour.