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Abstract
Kerala a state situated on the tropical Malabar coast of south-western India is one of the most popular Tourist destinations in the country. In 2018 over 16.7 million tourists, both domestic and foreigners visited Kerala. Which is an increase of 5.93 percentages than comparing to the previous year? In the tourism industry Kerala is famous especially for its eco-tourism and village tourism. Its unique culture and traditions Kerala tourism one of the most popular tourism destinations in the world. Kerala is an established destination for both domestic as well as Foreign Tourists. The state tourism promotes ecologically sustained tourism, which focus on the local culture, adventure , growth of the local people. Efforts are taken to minimise the adverse effect of traditional tourism on the natural environment, and enhance the cultural integrity of local people .