Main Article Content
Abstract
This study on Investors satisfaction towards LIC Policies in Tirunelveli attempts to find out the satisfaction level of LIC policy holders and their preferences towards LIC policies among various avenues of investment. In particulars the choice of various policies are also discussed in this study. Investment is a commitment of funds made in the expectation of some positive rate of returns. Returns are the income which may be interest, dividend, premium and capital appreciation. Among the various avenues of investment, the investment in Life Insurance Corporations policies are more popular and very attracted by the investors. Life Insurance Corporation is the company owned and governed by the government of India. The LIC offers various policies to their customers and still leads as a market leader in the Life insurance sector in our country.This study also attempts to find the preferences of policies chosen by the policy holders.