Main Article Content
Abstract
Now a day, the DTH services are very competitive one and it is primordial for firms to know what consumers expect and perceive from the television service. The study reveals that, the customers are mostly preferred by the clarity picture and the brand loyalty of the DTH services. The quality of services and improving the satisfaction of their customers on DTH services are providing more positive results to the DTH Company. The DTH service products and services are mostly enjoyed by discounts and offers to the customers. Adopting an appropriate and reasonable price and quality of service of the DTH service ensures that the effective utilization of the DTH service in the society. In this paper service quality of DTH service provider was analysed using SERVQUAL 5 dimensions of Service quality. Nowadays DTH services are better than the Cable TV Operators. DTH providers like Dish TV, Sun Direct, Tata Sky, Big TV, Airtel Digital TV, Zee DTH and Videocon DTH are investing more money in the promotion and Marketing of DTH services in the Country.