Main Article Content

Abstract

Mobile Banking is a new and rapidly-adopting alternative banking system. Mobile banking simply means use your mobile phone or cell device to perform online banking tasks such as Monitoring account balance, transferring funds between accounts, bill payment and locating an ATM. Mobile banking is growing yet there are numbers of issues and threats in mobile banking system and the major problem of mobile banking is its non-adoption by the customers. This research focuses on the barriers in adoption of mobile banking. It further focuses on preferred services by the mobile banking customers and influence of demographic variable on mobile banking service adoption. Findings suggest that customers’ security concern is the major barrier in adopting mobile banking services. As far as preferred services are concern balance check tops, as customers prefer information based services rather than financial services provided by the bank.

Article Details