Main Article Content
Abstract
The internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The invention of the internet has created a new pattern of the traditional way of people shopping. Customers are no longer to the spend hours or going to specific locations for shopping. Growth rate of e retailers in India is found astonishing. Day by day new e- retailers entering to the Indian market to capture potential place in markets. In order to attract customers gradually e retailers announces new offers. E-commerce is ready to offer international consumer products and demand is growing much faster than in country supply from authorized distributors. Here the study is taken place to know about the customer grievances towards online shopping in Coimbatore city.