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Abstract
Mutual fund is a professionally managed system in the Indian Financial Market that helps especially small to medium investors to invest their surplus with ease and comparatively higher returns and with lesser risk. The rapid growth of Indian Mutual Funds industry is evident from the growth of its assets under management every year. Investment in mutual funds is a better option when compared to equities market as it is lesser risk prone. This attracts more medium to small investors to invest in to. Thus mutual fund schemes are considered to be the most appropriate ones to invest in at a relatively low cost. There are several attractive and high yielding schemes in the market as of now catering to specific needs of desiring investors. The investors are only to choose the right scheme that is most suited for their purpose of investment as each scheme has got its own objective and strategy defined. The purpose of study is to ascertain the investors’ preference and the reasons for doing so among investors in Trichy District. The study included both primary and as well secondary data from selected sources. The data collected thus were analysed using simple percentage and are presented with graphical representations. The study helps in detailing out the necessary information on investors’ perception regarding investment in different sectors and schemes of mutual funds by the investors in Trichy district.