Main Article Content
Abstract
This paper is aiming to analyse the satisfaction of customers towards the health insurance policies. The study was carried out in Trichirappalli City with a sample of 200 respondents. The satisfaction was measured in detail with five aspects, i.e., customer service, quality of product, performance of employees, procedure for claim and infrastructure facilities. The satisfaction is analysed with the demographical variables of the respondents. The purpose of the study is to understand the customers’ perception towards the existing service of the insurance companies. Some valuable suggestions are also made from the findings of the study to improve the satisfaction of the customers and to retain them forever.