Main Article Content
Abstract
Online advertising is also called as online marketing or Internet advertising or web advertising which is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers The paper focuses on consumers’ attitude towards online advertising and on variables which comprise credibility, informative, hedonic, and materialism that have impact on dependent variable of consumers’ attitude toward online advertising such as perception, feeling and behavior towards online advertising. Besides, this research investigates informational responses which included awareness, interest, desires and purchase intention towards advertised products. The main objectives of the study are to know the awareness of the customers in online advertising and to examine the customer’s attitude towards Online advertising. In this study, the collected data is presented in the form of tables for which percentage analysis is calculated and the researcher has adopted statistical tools like t-test and ANOVA.