Main Article Content
Abstract
The Mass Media are important as they intend to reflect daily experience, culture and values. When we talk about ‘Women and Media’, the things that come to our mind is the depiction, coverage and perspectives of women. Women brought a gendered analysis of the mass media to the global stage in the 1970s when a multipart critique was first presented at the 1976 Mexico City conference, which opened the U.N. Decade for Women. Much of the substance of that critique remains relevant today. But women’s fight for equal representation in the media began much earlier.1 Women outnumber men in media content of every kind. Their image and portrayal leave much to be desired. Women are exposed to media and are consumed of various media products. But the problem here is that they often don’t understand their constitution, interests, influence, motive and application.