Main Article Content
Abstract
This study examines the customer perception towards services by the public and private sector banks in Villupuram district. A total number of respondents 150, out of which 75 respondents from public sector banks and 75 respondents from private sector banks was selected. Banks are integral part of the service sector in India which went many transformational changes in last few decades due to privatization, technological up gradation, and changing in financial policies and procedures, increased completion, etc. This paper identifies the factors influencing the customer perception towards public and private sector banks in Villupuram district. Percentage and mean scores were calculated to analyze the data. The study reveals that knowledge and experience of the customer satisfaction, and customer service all have positive relationship with the customer loyalty. Suggestions are offered to improve relationship and maintain loyalty with the bank customers.