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Abstract
In earlier days there was only one TV channel in India ‘Doordarshan’ which was owned and operated by the government of India.In that era, every home which had a TV set used to have its antenna to capture the signal. The cable television ordinance law was passed in January 1995,which created a big industry and market opportunities. Poor services were the major cause of dissatisfaction among the customer. This created opportunity for DTH services.DTH service was introduced in India in the early 2005 DD directed plus followed by other players.The clarity of channels that one gets in DTH is nowhere in comparison of the cable operators. Many DTH service in India provides HD channels, interactive services and so on. which are extremely useful to the customers?The important factor that supports DTH services in India is the reduced amount of service break down with DTH services, andsignal reception would be clear and without breakdown. Customers are keenly interested in acquiring DTH product to get better entertainment and knowledge-based programmes.