Main Article Content
Abstract
Customer satisfaction is the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. The main objective of the study is to find out the customer satisfaction and loyalty towards village pharmacy store. The universe of the population includes the respondents who are the customers of Bharani Pharmacy, residing at keerapalayam, Chidambaram. The samples (i.e. 50 customers) were selected among the customers of Bharani Pharmacy, located at bhuvanagiri for this research. The major findings of the study are most (90%) of the respondents are willing to recommend Bharani pharmacy to their friends and relatives and the implications of the study is Bharnai pharmacy may try to keep all types of medicines and all brands as per the requirement of local people in that locality. From the research, it is concluded that the demographic variables such as age group, gender and occupation are having less impact on the factors of customer satisfaction. The research outcome also indicates that, most of the customers were satisfied towards Bharani pharmacy with respect to the chosen factors.