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Abstract
The drivers of change are becoming more diverse, ranging from the recent growth in regulatory overheads, ever evolving market environment, advances in technology through to managing the expectations and needs of the new generation of investor. Digitisation has helped to enrich customer experience. Mobile apps, e-KYC, e-wallets have made investing easier, and will open the doors to untapped clients. This paper highlights the investment through digital ways that make easy and efficient for investors to invest also throw lights on innovative ways which is to be adopted by investors in 21st century. Today’s young generation are exposing themselves to more and more digitally. Going paperless is the in thing and investing in Mutual fund has just become simpler with technology helping one to start with a few clicks. . The next phase of growth in Mutual Funds would come from - Greater adoption of digital technology ‘#think digital’ in intermediation and customer service.