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Abstract
The landscape of media & entertainment industry is changing around the globe. From the artistic procedure behind the scenes to audience engagement and content delivery, Artificial Intelligence is having a thoughtful impact on the industry. There is no industry that has not benefitted from the incursion of Artificial Intelligence and automation. Artificial Intelligence is revolutionizing & embryonic the media & entertainment industry. The media and all its sub-verticals are seeing resurgence in growth. Using Artificial Intelligence, a recommendation engine can be developed which helps in improving the excellence of engagement and programming based on customer interest, trends and scenarios. Although AI has increased customer experience, employee productivity, cyber security, etc.