Main Article Content
Abstract
A system of reward is as old as the inception of the organization itself.Performance of employees depends on the level of their motivation in relation to the aims and objectives of the organization. Retail marketing is ever-changing and competitive as such certain retail marketing departments are employing an extensive range of monetary and non-monetary reward programmes to surge employee retention and motivation, thereby enhancing organisational productivity and shareholder value.The aim of this research paper is to examine the role of monetary reward in motivating employees in the retail sector which appeared to be dynamic in nature and application.