Main Article Content
Abstract
Customer Relationship Management (CRM) is the assortment of procedures, individuals, and innovation that looks to discover costumers of associations. CRM builds up customers' maintenance and relationship. Progress in Information Technology and authoritative changes in customer-driven methods positively affect the advancement of CRM. Associations that actualize CRM effectively will pick up the customer’s dependability and productivity. One purpose behind CRM disappointments sees CRM just as an innovation. However, to make it useful associations need to coordinate and make harmony between a procedure, individuals and innovation. An endeavour is to measure the effect of ecological components Viz., Political, Economical, Social and Technological factors on CRM. SWOT examination is likewise done and dependent on the investigation scarcely any intriguing methodologies and tips are prescribed to make CRM rehearses Successful[