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Abstract
The people of Kerala are labelled as heavy drinkers. Kerala has the highest per capita alcohol consumption in India overtaking traditionally heavy drinking states like Punjab and Haryana. Kerala government exchequer depends mainly on the revenue from liquor market. Gandhiji believed that the consumption of alcohol was a major social evil. He encouraged complete prohibition in India. In 2015 the Kerala government imposed certain restrictions on the selling of alcohol to reduce its consumption. This was done to reduce the road accidents caused by drunk driving as well as domestic violence caused by alcohol abuse. A major part of Kerala’s income comes from Tourism industry. The ban had badly affected the tourism industry. In June 2017 the new government eased the liquor restrictions. Now Kerala is in the front row along with international countries in the liquor use. Keralites spend more money on liquor than on rice.