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Abstract
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a business competitive advantage.Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.Marketing strategy highlights the role of marketing as a link between the organization and its customers.Many business owners haven’t discovered the importance of a marketing strategy. In fact, having a marketing strategy is so useful that you can think of it as having a road map (or a cheat sheet).