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Abstract
In India, the journey towards cashless economy has started in recent days. In the journey towards digitalization of Indian economy, e-business has played a key role. E-business has led to revolutionary changes in the distribution channels of companies and the shopping behaviour of the people. Business enterprises in general and those which are engaged in e-business in specific needs to study the behaviour of the customer buying through online shopping. Such study enable them to understand the customer and their needs and better and thus to offer the best and attract them towards online shopping. The studies on buying behaviour of customers in online shopping are only in emerging stage. This is basically an empirical study based on primary data to be collected from the women customers in the study area. The data will be elicited through structured interview schedule and analysis with the help of simple percentage analysis. This study will be a noteworthy contribution towards understanding the buying behaviour of women customers in online shopping, designing appropriate marketing strategies and promoting online shopping in the country.