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Abstract
India is emerging as one of the fastest developing nation in the world with the economic liberalization in full swing; automobile plays an important role in the development of it. Marketing mainly focuses on the customers. The marketing philosophy of business assumes that an organization can best serve, prosper and attain profit by identifying and satisfying the needs of its customers. The customer today has a much wider choice. India is the second largest producer of the two-wheeler in the world. The two wheeler segment contribute the largest volume all the segments in automobile industry in India. The country stands next to China and Japan in terms of production and sales respectively. The survey is mainly focused on the customer behaviour of ktm bikes. In today’s intensely competitive environment, companies today are constantly looking for ways to attract customers by having a better understanding of changing customer preferences. Therefore this study has been conducted to find the Customer Preference and Satisfaction towards KTM Bikes.