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Abstract
Brand Management, as a relevant topic in Marketing, has been gained significant academic as well as practical attention for the last two decades. Branding and branding tools are widely accepted, not only because of their potentiality in achieving the corporate objectives, but it satisfies the customers also. The importance of branding practices in Marketing has been increasing day by day in order to expand the recognition and differentiation of the product in the context of globalization and immense competition. Just like the case of a product or service, the unique and differentiated characteristics of a region or a city or a place must also be branded and promoted in order to attract more investment, resources, workforce, and visitors. So, strategic planning and marketing of a place by using the economic, social and cultural attributes of destination along with the place identity are necessary for a place to be competitive in a globalized market.