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Abstract
Retail sector was played a significant role to develop our national economic condition. Therefore our government and other non-governmental and private agencies focus much on retail sector aggressively. The researchers made an attempt to examine the determining factors among the consumers to select the retail outlets, their expectation and satisfaction level, and the current loopholes in the Indian retail industry have been highlighted. This study was purely based on the primary data. The researcher was collected data from 120 respondents with the help of structured questionnaire in the organized retail outlets. It was concluded that there was significant difference between service quality attributes and satisfaction level of consumer on organised retail outlets in south Tamil Nadu.