Main Article Content
Abstract
The Internet with its wide array of information nooks, allows the customer to go through various reviews of the product or service before actually heading for purchases. With the creation of the first World Wide Web browser in 1990, and put into commercial use in the following year, there has been no looking back. Today there are innumerable online shopping portals offering products and services from banking, education, online tutors, music stores, bookstores etc. The present paper tries to present a study on the perception of customers while using Digital platform as a mode for purchasing the products and payment to be made.