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Abstract

In recent times, We see the whole  world progressively  behaving as though it were a component of a single market, with inter-reliant production, consuming related goods, and responding to  unchanged impulses.we know that an increase in demand suggests the need to increase supply in order to satisfy the increasing needs of consumers. However, Globalization has made many businesses to (in order to gain a competitive edge while still making profit) employ diverse methods to either create demand or  boost the demands of their products or services. This move has given room for an increase in supply and consumption respectively. Just like the saying goes, ”TOOMUCH OF ANYTHING IS BAD", it is therefore no doubt that, excessive consumption or when consumption is extended beyond what is needed, Boundaries are removed.

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