Main Article Content
Abstract
Electronic Commerce becomes one of the important characteristics in the internet area. Online Shopping is the process of buying goods or services from a seller directly by the customers. Now a day’s customers are very much interest in shopping through online. The present study is an attempt to know about women customers’ attitude towards online shopping especially in Vaniyambadi town. The objectives of the study are: to understand the socio-demographic profile of the women customers’; to find out the attitude level of women customers towards online shopping; factors influencing women customers to shop online.