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Abstract
Poultry farming in India has transformed from a mere tool of supplementary income and nutritious food for the family to the major commercial activity generating the required revenue. Changing food habits, rising income of the middle class Indian, presence of private players, rising market demand of the Indian poultry produce in the export market are some of the contributing factors to the growth of the industry. Therefore, the study intends to examine the socio-economic background of the poultry farmers; to analyze the investment, cost and profit of the farmers and to identify the problems faced by the farmers. The study based on primary and secondary data collected from 120 poultry farmers by adopting purposive sampling during November 2013 to January 2014. Cost of feeding constitutes a major problem to most of the poultry farmers as it accounts for a larger percentage of total cost of production, since poultry birds cannot do without food.