Main Article Content
Abstract
Advertising is utilize for imparting, trading/conveying business data to the present and planned clients. It ordinarily gives data about the publicizing firm, its item characteristics, spot of accessibility of its items, and so on. Advertising is irreplaceable for both the venders and the purchasers. Notwithstanding, it is progressively significant for the merchants. In the innovative period of enormous scale creation, makers cannot consider pushing clearance of their items without advertising them and it is significant for Over the Counter medications to publicize it. Commercial supplements individual selling largely. Advertising has obtained incredible significance in the advanced existence where intense challenge in the market and quick changes in innovation. This article elaborates and explain about importance of advertisement, OTC drugs, Drug Promotion and Drug Advertising, Merits and Demerits, method of pharmaceutical advertising, SWOT analysis and its impact.