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Abstract
Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. Entrepreneurship is high-risk, but also can be high-reward as it serves to generate economic wealth, growth, and innovation. The people who create these businesses are called entrepreneurs. “Green Entrepreneurship” is the activity of consciously addressing an environmental/social, Problem/need through the realization of entrepreneurial ideas with a high level of risk, which has net positive effect on the natural environment and at the same time, is financially sustainable. The growing environmental concerns regarding pollution, extreme climatic events, Green House Gas Emission and global warming led to shift in the preferences of consumers towards green eco friendly products / services. As a socially responsible gesture, every business/ startup has to think and act with green consciousness to nurture the forthcoming generations. This paper elucidates the main drivers of Green Entrepreneurship, the opportunities and challenges faced by green entrepreneurs. Further the paper explores the blend of case studies about green startups in various parts of India, which give us a very bright future route towards “Green Nation.”