Main Article Content
Abstract
Online Shopping has become vital in our daily life activities. The lifestyle of the peoples are different nowadays. Online shopping is a boon as it saves lot of time and energy. Both rural and urban peoples started to buy products in online. Convenience is the major reason for increasing tremendous sales in online shopping. Without stepping out of the house the customer’s can purchase, verify lot of products which is available in the market worldwide. Easy payment modes also plays an important role in online shopping. This study attempts to find out the customer’s preference towards online shopping. The data was collected from 150 respondents those who are buying products in online shopping. A well structured questionnaire have prepared for collecting data. This research paper aimed to explain customers preferences towards online shopping and the reasons for buying products in online, preferences of products, website preferences and also offers suggestions to the online vendors. Percentage analysis are applied to find out the customer’s preference towards online shopping. The findings of this study indicates that Age, Gender, Income, Qualification , area of residence, Family structure are critical factors influencing online shopping