Main Article Content
Abstract
The study of consumer buying brand preference is trying to Understand why, when, where, how, how much, and how often, and how long consumer will use to dispose of and offering in Branded durable goods buying. While buying branded product, every customer desires convenience, speed, price benefits, product comparison facility etc. The consumer durable industry consists of durable goods for domestic use and consumer buying such as Television brands, Refrigerator brands, Washing machine brands and Air Conditioner brands. The main aim of the study is to find the brand preference of the consumer buying of goods. The study covered the Puducherry District. A structure questionnaire was administered to get information a selected variable affecting the brand preference of the consumers. The data collected for this study were 80 respondents in Puducherry District. Convenience sampling technique was followed from collecting response from the respondents. Basic analyses used for the study are percentage based on the findings, few important suggestions were offered for the benefit consumers. Current state of this emerging field offers the potential to find areas that need attention for future researchers, practitioners and web-marketers. In addition, the clear understanding of the brand buying behaviour can offer the opportunities for designing new strategies that would quench buyers thrust on value.