Main Article Content
Abstract
Supply chain management plays an important role in delivering the goods and services to the customers. The green supply chain management aims to integrate environmental thinking into supply chain management. It mainly includes product design, material sourcing and selection, manufacturing process, delivery of the final product to the consumers and its product life cycle management. Consumers are becoming more aware of green issues, pollution, global warming and its impact of non-environmental production in nature. Many companies have found that green supply chain management is a good opportunity to keep earning money and taking care of the planet. This has urged to go in for green products and services. The green supply chain has reduced the environmental pollution and production cost. It also can spur economic growth, create competitive advantage by creating customer satisfaction, positive image, reputation and provides better opportunity to export the products to pro-environmental countries. It will optimize the supply chain. It focuses on satisfying the customers’ wants in supplying eco-friendly products.