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Abstract
Kerala, a state situated on the tropical Malabar coast of south western India and it has been branded as one of the most wanted tourism destinations in India an account of proactive marketing and promotional measures. Now, Kerala is a partner state of the World Travel and Tourism Council [WTTC] which is accorded, based on the infrastructure facilities such as tourist accommodation, transport facilities, water and lighting system extended over by Kerala to tourists. Growing at a rate of 13.31% the tourism industry is a major contributor to the state’s economy. Eco-tourism is a concept promoting sustainability in tourism. That is the needs of today’s visitor should not be met at the expenses of future generation.