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Abstract
Travelling mode for a student is a comfortable, convenient wayto move around. This article intends to find out what strategies adopted by students influence their parents in agreeing to buy a two-wheeler for a student.Many buying decisions are joint decisions and the relative dominance of individual members in the decision-making units and their interactions determine the final outcome. The buyer may be different from the user and it becomes difficult to determine the relative importance of each in the decision making process.