Main Article Content
Abstract
Each individual is indeed responsible for the well being of society. The entrepreneur utilizes the resources available in the society and thus certainly becomes accountable for shouldering the social responsibility and owning the development of the region. The women force from the society often finds micro entrepreneurship as a viable option to live a healthy and respectful life. Motivation thus relates to that vital force which leads to a sense of arousal and directs the behavior of women entrepreneur. Over a certain period of time, the individual tends to create such conditions that can push his efforts towards the goal. There are attempts to address biological as well as social needs in understanding motivation. However, being the most influential aspect, it is motivation which makes the women think of entrepreneurship as the most viable option. Thus entrepreneurial motivation takes the women towards success. The present paper aims at understanding the vital factors which influence the Goan women entrepreneurs engaged in micro enterprises. Considering several facts, the study was attempted by framing the objective to analyze the importance of various factors of motivation required for the women in micro business. The data was analyzed using factor analysis.