Green Marketing: Awareness of Green Products By Consumers In India.

Abstract

Green marketing is the hallmark of 21^st century.  The sophisticate technology and methods available for a firm would definitely reduce the cost and price.  However a manufacturing organisation not only produce cheaper goods and service but also healthy, safety, and less harmful products. Thus, green marketing is becoming popular in today’s marketing environment apart from competition and conduction of market. It has gained popularity a decade ago, but still a corporate entity has been making tremendous efforts to make their process, product and information more environmental. This paper examines the nature of green marketing and awareness of green products by given consumers in India.