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Abstract
Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Technological inventions all over the world have changed the perception of consumer behavior. Consumers are playing a significant function in online shopping. The present study empirically assessed the customer perception on online shopping behavior. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior.