Main Article Content
Abstract
The Aim of this study is to analyze the usage and the growing patterns of Social Media usage among the MBA Students across Chennai City., This Research focuses on the heavy usage of Social Media among MBA Students and its subsequent impact on their academic performance . The Population of this study were the Students from various MBA colleges of Chennai City. A Sample of 140 students were selected using Convenience Sampling Method. The Data was collected through a questionnaire was analyzed using SPSS Software. This Paper is an attempt to analyze the aspects of Social Networking Usage and to determine the impact of Social Networking activities on MBA students academic performance in Chennai City.Through, this Study it has been observed that students spend more time and attention towards Social Media for recreation and entertainment rather than their studies which leads to Poor concentration in their Academics.