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Abstract
This research paper a study on “trend analysis of ITC Limited and Hindustan Unilever Limited”. These two companies play a major role in global marketing. It is a multinational industry which improves with new style in their products. The concept of financial performance analysis is the process of identifying financial activities of the company with the help of its profit and loss account and balance sheet. Here trend analysis is done for the period of five years. This study is based on the idea that what has happened in the past gives traders an idea of what will happen in the future. Through trend analysis, it is easy to identify the company which is performing well. This study concludes