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Abstract

Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting, or actions and resources required for its achievement. It emphasizes on the systems approach of management and treats an organization as part of the society consequently affected by it. This study of marketing strategy  involves the examine of level of marketing strategy of the Gadgetwood E-services Private Limited based on demographic factors and study the marketing strategy level. The results revealed that that there is no major significance among the new strategy.

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