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Abstract
This paper provides detailed information about the changing phase of retailing industry in India. It examines why retail sector is shifting towards online mode in India and what are the reasons for this change. Purchasing the products or services over the website, online shopping has attained immense popularity in recent times mainly because of people find it convenient and easy to shop from the comfort of their home or office and also eased from the trouble of moving from shop to shop in search of the good of their choice. It also provides with in-depth study about the importance, opportunities and challenges of retail sector in India and to analyze changes of this sector towards online rapidly.