Main Article Content
Abstract
Green marketing comprises of marketing items and administrations dependent on ecological components or mindfulness. Organizations engaged with green marketing settle on choices identifying with the whole procedure of the organization's items, for example, techniques for handling, bundling, and circulation. Green marketing is that potential customers will see an item or administration's "greenness" as an advantage and base their purchasing choice likewise. The supposition is that customers will pay more for green items than they would for a less-green tantamount elective item. This paper analyses the factors which influence and buying awareness the green purchasing behavior of the Tirunelveli city. This paper is based on primary and secondary data.