Main Article Content

Abstract

 In the 21th Century, Linguistic Landscaping (LL) has become the best tool for investigating the use of language in the public space. As an instrument for social groundings, LL as an approach has broadened the scope of understanding multilingualism in a relatively new and innovative perspective. This proposal focus on trends and turns, use and visibility, top-down and bottom-up signs of LL in the public space of Chennai. The present study mainly describes the frame work of Linguistic Landscape. We will focus on a sample of multilingual signs which were recently collected in the streets of Chennai. It will be shown that these signs in a wider sense can be read as signs of a nascent multilingualism within the Indian society.

Article Details