Main Article Content
Abstract
World over multi-level marketing (MLM) has become a successful concept which provide opportunities for the emergence of successful entrepreneurs. Multi-level marketing is the fastest growing sector of the direct selling industry in the world. Moreover it is becoming more popular day by day due to the minimum risk involved. The reason for the growth of multi-level marketing business is simple; there are more people looking for opportunities to earn additional income to supplement to their regular income. Multi-level marketing is one of the forms of direct selling method which is also known as Network Marketing. Multi-level marketing enables customers to receive goods directly from the manufacturer. Thus, the customers get the entire benefits of direct selling. Now-a-days customers expect quality in spending towards fast moving consumer goods. Thus abusinessman or a marketer or a company is in a position to study the customer perception towards their products in order to survive in the market for a long time with stiff and tough competition. Hence it is inevitable to have a study on customer perceptiontowards Multi-level marketing companies. Convenient sampling method has been adopted for collecting data through questionnaire from three hundred and seventy customers of Coimbatore district. The study reveals that majority of the customers have good opinion towards MLM products due to high quality of the products followed by high quantity of the products, good brand image, better customer support and the like.