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Abstract
The purpose of this present study is to discuss the results of the survey conducted at Hyderabad city, Oct-Nov, 2019 for the identification of subscriber’s opinion about the Reliance Jio fiber. The subscriber’s opinion are explored using 4 A’s marketing mix framework i.e. Availability, Acceptability, Affordability and Accessibility. Personal interviews with 100 subscribers were made to ascertain their opinion and need to enhance the product. The samples for the study are chosen randomly from list which was provided by the company branch, Hyderabad. In competitive environment, marketers needed not simply to determine and meet customer need, but to combine with their customers for good identification of market potential. As from the results, it is suggested good communication skills along with information skills about the product is an essential element of a good marketing mix approach.