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Abstract
The long tail marketing is the market strategy wherein obscure products are them to compete with the popular products in the same market. This concept of marketing is "The long tail marketing" was coined by Chris Anderson in 2004and was introduced in 2006, titled as "The long tail" which was focused on the book publishing industry of U.S. The paper focuses on the theory suggesting that internet drives demand away from popular products with mass appeal and directs that demand to more obscure non-popular offerings; it describes an emerging business model that comes from the digitalization for making the product tangible.