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Abstract
The major drivers of online shopping are increasing middle-class in urban and semi-urban area, increasing earning capacity, education, and awareness and the increased use of debit, credit and smart cards and the smooth access to the internet has brought the shops across the world to the computer.Now-a-days compared to men, women do a great deal in online shopping. They are more active on internet. Online shopping leads women to be empowered as they can freely purchase anywhere, anything to fulfill cosmetics and psychological needs. Some of the products, which women use for self-consumption, are apparels, bags, footwear, jewelry and cosmetics. Since, women are deep analyzers, marketers have to be very careful in designing products for their women customer.