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Abstract
This descriptive research has made an attempt to study the nature and determinants of turnover of Kashmiri hotels by administering a structured questionnaire to the managerial personnel of 307 hotels selected using Convenience sampling method. Most of the hotels surveyed are managing an annual turnover of upto Rs. 10 lakhs which sounds pretty less. Well established hotels engaged in business for a very long period of 10 years and more, hotels concentrating purely on domestic customers, Houseboats, hotels located in Pahalgam, hotels with high investment of more than Rs. 10 crores, hotels with 21-60 employees and those with 81 and more rooms are accomplishing high turnover of Rs. 50 Lakhs and more. Hotels carrying on business for a reasonable period of 5-10 yrs, B and C graded hotels, Guest Houses and Resorts, hotels located in Srinagar and Sonmarg, hotels with small investment of upto Rs. 1 crore and hotels with less than 20 rooms and employees could manage turnover of upto 10 Lakhs. Hotels engaged in business for a shorter period of upto 5 yrs, hotels concentrating on both domestic and foreign customers, A graded hotels, hotels, hotels located in Gulmarg, those hotels with medium investment of Rs. 1-10 crores, hotels with the largest number of 60 and more employees and Moderately sized hotels with 21-40 and 41-80 roomsmanage moderate turnover of Rs. 10-50 lakhs. Larger scope of operations in the form of higher investment, higher number of employees employed and rooms enable hotels to accomplish more turnover.